The CEOs Tim Cook (Apple) and Larry Page (Google) have held confidential meeting about the patent conflicts especially mobile phone designing and raising anticipations that the parties could make up a solution on it. As what Reuters report last night, Page and Cook are going to talk again, with Google and Apple “keeping the lines of communication open at a high level.” The meeting was developed as Apple finally won a patent case versus Samsung, with an impose penalty of $1.05 billion to Samsung for copying Apple’s unique attributes.
The tech companies are fighting for dominance over the operating system which mobile phones run on. The companies have made deep competition with Apple and other mobile phone producers charging each other of pirating their designs. Apple has also begun to draw their relationship with Google in the past few months, as what Reuters said. Apple also announced that they would replace Google Maps in iOS 6. Furthermore, the company also pleads to make YouTube the default app for the iOS.
Until now, Apple’s legal campaign against patent on Android operating system has mostly been addressed to Samsung and Motorola (an OEM now owned by Google) because they are the major producers of Android devices. Android’s owner, Google, was pointed directly by Apple’s patent conflicts and the constriction began before Cook and Page assumed their ancestor’s rights to the patent. Steve Jobs was reportedly willing to spend cents of Apple’s war to “annihilate” Android and last 2010, Google CEO Eric Schmidt said that there is nothing to solve between the companies.
Sounds confusing from the point of view among the different Apple executive heads, right? But one thing’s for sure. Apple is trying to redeem the dominance it had enjoyed in the earlier development period of smartphones and other mobile devices knowing the fact that other competitors are rising from the competition itself. The trouble, however, is that Apple is trying to barrage the whole market ecosystem with aggressive intents, driving people’s attention to the legal battle instead of putting them in the market arena.